Photos can immediately elevate your brand and communicate your story, values or uniqueness in a powerful way (while providing you with months of fresh, new content).

This photo is from half-day shoot last month that focused on storytelling around my client's most asked questions about how their jewelry is made.

If your site is more than three years old, it might be time for a refresh to keep it up-to-date with you and technology.

I've been updating many websites lately to Squarespace 7.1, which just released accordion blocks. These work great for creating an FAQ page or cleaning up text-heavy pages.

Colors create strong psychological and emotional connections. Which is why it's one way to refresh your brand with little effort.

The changes don't have to be big to make a difference. If you only have a few brand colors, consider adding a few complimentary or an accent color to update your brand.

Think about what you've learned from your clients so far. What words do they use? What questions do you keep getting?

I recommend you audit your messaging every 3 months to ensure you are speaking to your customers' pain points, motivations and desires as they evolve with you.

Your product may stay the same, but your packaging doesn't have to. I always encourage clients to have fun with their packaging.

Low-cost or quantity elements like stickers, tissue paper and small bags are perfect for changing up seasonally or as a mini brand refresh.